Sunday 16 January 2011

Funny names

Yes, we have a few in our house, but that's not what I'm talking about.

There are a couple of businesses around here that really puzzle me. Do they think? Do market research? Read the sign out loud?

Business #1 - we pass this on the way to Springdale: Nacho Tire Service.
There are two problems with this. The first one is the image of nachos as tires. Nachos are thin, crispy, and usually triangular - not a good tire at all. The second has to do with southern pronunciation. "Nacho" sounds a lot like "not your." (For my non-American speaking friends, the "a" in nacho is pronounced "ah" like "father.") So there's a business, but it's not for me? For whom is it? Only Hispanic people can get there tires serviced there? Really, what are you trying to say?

Business #2 - I've seen billboards everywhere: Razorbraces. I get the idea here, really. The local college mascot is the razorback hog, and they are playing on that loyalty. But think for a minute... Braces... Razors... Do I have to explain this to YOU? Why hasn't someone explained it to the orthodontist?
I'm not the only one. Here's a website that actually has a picture of the billboard, plus a few other dumb names.

4 comments:

Wil said...

Very funny. I'm starting to see these all the time now. As we drive by, Marline gets tired of me muttering: "Who thought that would be a good idea?"

Anonymous said...

Hey at least our boards caught your eye! We always knew there would be some attention drawn to that fact but at the end of the day,...they found us! If you would like your very own (quite cool) razorbraces.com tee just for the mention, drop me an email! I am the marketing coordinator and my name is Jennifer :) Hope to hear from you soon! jharding@razorbraces.com (the one and only!)

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